Owners of creative enterprises won't fail to notice that my positioning statement has a double entendre, both positive.
I offer business development expertise to creative-based businesses, especially ad agencies, design studios and the like.
And, my approach to business development is a creative one, gleaned from
my many years of working in partnership with creative people - designers, art directors, copywriters and creative directors.
I know what inspires creative people from a biz dev point of view.
And I know what attracts clients to creative businesses.
Many design and advertising businesses established by creative individuals grow organically, rather than systematically. The energy and excitement of working with a creative team can be tempered by the frustration of working with inefficient systems and lack of discipline or attention to detail, generating low profit margins and poor staff and client retention.
My business is designed to solve this problem. I work with agencies, design studios, printers and corporate in-house creative departments to maximise the efficiency of infrastructure and improve the bottom-line.
My goal is to increase the profile, productivity and profitability of your creative business, improving the quality of your clients, and the retention and confidence of your staff. I achieve this primarily by supporting creative principals and managers as they grow, develop and enjoy their business. I offer hands on management and training expertise, with ongoing mentoring and coaching if required. All on a flexible, cost effective, contract or casual basis.
Strategic alliances are engaged as required for in-depth organisational behaviour, business and financial analysis, compliance issues, software skill development and specialised creative skills training, brand strategy and marketing expertise.
